By now it is clear to us all that the professional market is facing some trying times. Competition with other distribution channels, the proliferation of low-cost Chinese salons and the changing economic climate are all issues that are forcing us to question the future of salons. Which strategy should we choose…..offer low-cost, quick services or high-end services? While it is not easy to find a detailed and precise answer, one thing is certain: a styling salon that wants to go forward cannot stop and look at what is going on and take a conservative stance. That being said, there appear to be two potential strategies: a) set up a salon that offers only quick services at low prices (such as the Chinese shops that are cropping up in various cities) or b) make the salon a “messenger” of fashion, always updated on the latest industry trends, focusing on things to come, on everything that is new and on the evolution of events and markets. Both of these strategies could be successful. The first strategy focuses on services only, the second one cares about and values relations with clients (Relationship Marketing). While our company offers products for both of these types of salons, in recent years Kemon has focused its efforts on creating tools that provide support for the second type of salon, offering new services, training courses and support in terms of image and fashion direction. Kemon’s partner salons can take advantage of all the marketing tools that the company has developed specially for them, helping salons to always take a proactive stance in the market. Kemon believes that this strategy is the key to success, one that better defines the salon and allows it to safely “navigate” the waters of the market during turbulent or difficult times. Environmental concerns, natural products, fashion and training are at the center of our marketing decisions and we want our client partners to share in this focus. We believe that these are the issues that the market will be increasingly sensitive to in the future, and for good reason. It is extraordinary to note how the issues listed above are none other than the “mission” of a salon striving to play an important role in the market. Values that perfectly correspond with Kemon’s mission. Best wishes to all of our readers.