“Black has it all. White too. Their beauty is absolute. It is the perfect harmony” (Coco Chanel)

This is a special annual edition that describes and proffers up inspiration for special moments and moods.
The Italian Touch / White Edition is the story, in 64 pages, of modern style, elegance, and couture fashion. In hairstyling, as in fashion and culture, the inspiration we offer draws and reflects upon the most important events in our lives. Alessia Solidani’s hair fashion collections are found between reports on trends and art: the centuries-old history of Swarovski, the fabrics of the most beautiful clothes of the past 50 years, the tradition of superior craftsmanship and Italian design, and an interview with the most important flower designer in the world.

White is not, however, just a luxury magazine, because just as elegance is not dependent on money but is, instead, the antithesis of vulgarity and slovenliness, luxury is not just about cost, value or the rarity of something, but is the freedom to choose and decide upon which world to live in. Even more importantly, during ceremonies and important moments in life, as Coco Chanel was wont to say: “Style must reach the streets and daily life, otherwise it’s just fashion. And while fashion passes, style remains”. We try to explain this concept in this new publication.

THE ITALIAN TOUCH #22
Editorial

Contemporary visual culture

You are about to leaf through THE ITALIAN TOUCH #22 and see how strength and innovative ideas are needed at the beginning of every season. This edition presents the Kemon 2017/2018 Autumn/Winter Hair Fashion Collection, photographed entirely in London with the focus on the two …

THE ITALIAN TOUCH #22
London Calling #1

As the famous Harrod’s department store slogan used to say, “If you can’t find it in London, maybe it doesn’t exist”. The greatest expression of international luxury can be found in the Mayfair area, the most exclusive neighbourhood in the British capital, and especially New …

THE ITALIAN TOUCH #22
Attitude

An opulence that comes from the 1970s and uses sartorial details, slim silhouettes, precious materials, and saturated colours. For long and medium length hair the common features are geometric perimeters, layering, and gradations, which guarantee extreme styling versatility, from the most voluminous curls to silky …

THE ITALIAN TOUCH #22
London Calling #2

Around Shoreditch & Camden

There are no used clothes in Shoreditch and Camden, only vintage clothes to be reworked. There are no empty walls, just future murals. Untrendy bars open because they create their own fashion. Both areas in London have an industrial past and are the neighbourhoods that …

THE ITALIAN TOUCH #22
Dusk

Fusion of day and night, blend of styles, fabrics, and trends that mix and adapt to any occasion: technical fabrics, lace and silk, fluid forms, dark colours illuminated by metallic flashes. The hair is intense, black is back, but toned down with blue shades and …

THE ITALIAN TOUCH #22
Hair Team #22

Mauro Galzignato 42 years old, from Mirano (Venice). Has always loved travelling the world: “The trip that marked a turning point, namely when I was 30, was backpacking trough Peru, Chile, Bolivia, to the southernmost tip of Tierra del Fuego.” He loves to run outside: …

THE ITALIAN TOUCH #22
Contemporary Salon

In the heart of London, in between Soho, Mayfair, and Marylebone, Fitzrovia is one of those neighbourhoods that fits elegantly within the fabric of the city, in which the orderly and “oh-so-British” residential areas alternate with the major commercial arteries. It is a place where …

THE ITALIAN TOUCH #22
Architectures

Philipp Plein has accustomed us to bursts of luxury throughout his career. We find thus, like a stamp that adds further beauty to his world, the new London flagship store on the famous New Bond Street, four floors, 420 square metres designed by the Claudio …

THE ITALIAN TOUCH #22
Illustration

Hugo Yoshikawa

Hugo Yoshikawa has travelled extensively. He has lived in New York, Paris, and Bangkok, studied at Camberwell College of Arts, and worked at agencies in Madrid and Tokyo. Now he works full-time as an illustrator, giving free reign to his creativity, which, at first glance, …

THE ITALIAN TOUCH #22
Graphic: 500 Designs that Matter

Phaidon

From Gutenberg to the cult poster of Obama’s first presidential campaign, through 600 years of graphic art and visual communication. From the first example of movable type to the most ingenious logos, the Phaidon Archive of Graphic Design presents a fascinating journey of the most …

THE ITALIAN TOUCH #22
Wild Mixology

Wood*ing / Wild Food Lab

A new conception of cocktails: drinks that are also healthy, new ingredients that are rigorously sustainable and proposals of new and never been done before flavours. Wild Mixology is the result of years of research by the Wood*ing laboratory in the use of wild plant species …

THE ITALIAN TOUCH #22
Objects

Super 8 Kodak has relaunched a new version of the historic Super 8 movie camera, the star of the 1960s and 70s for amateur film makers around the world. A film and digital hybrid, designed by Yves Béhar, it works with an “evolved” version of …

THE ITALIAN TOUCH #22
State of the Art

Tongue

There is a subtle line that crosses through reality. Very few can see it, even fewer can illustrate it to others once they have seen it. It is that line that tells us that what we see is not always what it seems to be, that …