“Black has it all. White too. Their beauty is absolute. It is the perfect harmony” (Coco Chanel)

This is a special annual edition that describes and proffers up inspiration for special moments and moods.
The Italian Touch / White Edition is the story, in 64 pages, of modern style, elegance, and couture fashion. In hairstyling, as in fashion and culture, the inspiration we offer draws and reflects upon the most important events in our lives. Alessia Solidani’s hair fashion collections are found between reports on trends and art: the centuries-old history of Swarovski, the fabrics of the most beautiful clothes of the past 50 years, the tradition of superior craftsmanship and Italian design, and an interview with the most important flower designer in the world.

White is not, however, just a luxury magazine, because just as elegance is not dependent on money but is, instead, the antithesis of vulgarity and slovenliness, luxury is not just about cost, value or the rarity of something, but is the freedom to choose and decide upon which world to live in. Even more importantly, during ceremonies and important moments in life, as Coco Chanel was wont to say: “Style must reach the streets and daily life, otherwise it’s just fashion. And while fashion passes, style remains”. We try to explain this concept in this new publication.

White Edition 1
Swarovski Story 120th anniversary

Sand and lead make such a boring combination that none of us would ever dream of paying attention to it for more than the time needed to read the names. And yet, when sand and lead (plus quartz and minerals) are skilfully combined and blended, …

White Edition 1

Ethereal and luminous, Alessia Solidani brides have an ineffable expressive naturalness. Typically female elegance finds the perfect balance. Between intimacy and sharing, the light weaves through the movement of the hairstyle, emphasising an idea of beauty that is reinforced in the characteristic features of a …

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Hand made in Italy Selected ateliers

It is a trip in search of Italian excellence, from North to South, by way of stories about life and passions. The stars are Italy’s master artisans, the invaluable guardians of a unique heritage that is treasured and recognised around the world. All of the …

White Edition 1

A symbol of elegance and wearability, the Alessia Solidani woman is as she appears in Pop Art: in excellentshape, always communicative, the undisputed champion of daily life. The accessories are the key to creating dynamism, focusing on an ethereal quality and lightness of being. Emotions …

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Hair team The signatures of the hair fashion collections

ALESSIA SOLIDANI Roman. She began learning in her earliest years at her mother’s salon, achieving the success and notoriety for which she is known by hairdressers and the public at large in the world of hairstyling. Her first salon on Via Foschini, in the outskirts …

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Love The Sign The objects that have made the history of the Italian design

Italy is immediately associated with one word: style. Italian style, which for the entire 20th century set fashion standards and amazed the entire world. Much of the credit goes, without a doubt, to the architects and designers, but there are also companies who always believed …

White Edition 1
Flower Design Christian Tortu interview

He is considered the greatest florist in the world, one who revolutionised the concept of this art and has given it new depth and direction. Christian Tortu has lived with flowers his entire life. As a child he loved the roses, tulips and carnations in …

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Superfluo necessario Best of Haute Couture

The style and very high-quality production of cloche that are part of the history of Haute  Couture. We present you with a selection of images, true masterpieces, made possible thanks to an open source culture project promoted by the Metropolitan Museum of New York, which …