“You may be good, but only the next thing you do will count” (Karl Lagerfeld)

In 2015, Kemon witnessed the success of its new editorial project Your Touch, its training classes and its new modern salon concept Kemon Hub, along with the restyling of this magazine, the And and Coloring lines, and a number of new projects for environmental sustainability and protection. But in 2016, we will take a leap forward with our new communication efforts, summed up in the tagline True Visionary Beauty.True, like the foundational element of Kemon that still guides the company: the Nocentini family, the Umbrian roots, the fusion of progress and tradition.

And finally, Beauty, conceived as contamination, uniqueness, equanimity and well-being. Visionary, a nod to the company’s focus on new hair fashion trends, art, and design and all of the values that continue to inspire us as a laboratory for trends, research and innovation.All of this is in our plans, a mix of technology and nature created by a visionary company that wants to continue to write its story of cutting-edge technology and innovation, family and tradition. In three words: True, Visionary, Beauty.

Culture
IN THE TEMPLE OF HAIR EXTENSIONS Hair offered to Vishnu by millions of believers in India

The total number of pilgrims who flock to St. Peter’s Square and Mecca every year do not equal the number of Hindus who go to Tirupati. A city in Andhra Pradesh, in south-eastern India, Tirupati is home to one of the most ancient and sacred …

Culture
THE COME BACK OF LADY BARBERS A revolution: increasingly more women than men are taking grooming courses these days

Barbers have a long history, mixing their fine art with scents of sandalwood and vetiver. The ultimate male domain, few women have ever ventured to work in a barber’s, but the few who have embraced the ‘lady barber’ profession have become renowned for their lightness …

Art
“DAVID BOWIE IS” The exhibition in Bologna, glamour becomes art The retrospective elevates the glamour to a contemporary art form of the late twentieth century

It is entitled David Bowie is…, the most spectacular, complete and exhaustive retrospective of the career of David Bowie by the Victoria & Albert Museum in London. It is being held in Bologna from the 14th of July to the 13th of November (click here …

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COACHELLA WEEK #1: looks and hairstyles from the first weekend Neo-hippie spirit and free hairstyles: cascading curls, silk hairbands and flower garlands, soft waves, plaits and colour - lots of colour

The first weekend of Coachella Valley Music & Arts Festival (Indio – California, 15-24 April) marks the 17th anniversity of a pop-rave-rock gathering that has by now become the most hip festival in the world. Hip, yes, because music isn’t the only draw: the first …

Culture
When a haircut can change your life View the gallery: 4 looks that have skyrocketed the careers of these celebrities and models

Appearance is important to everyone and in the world of show business it can  make or break a career. And nothing has more power to give a star character than a haircut, give them the right spark to move from secondary roles in the background …

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A BEARD FOR EACH FACE Tell me the shape of your face and I’ll tell you what style suits you

You know, one of the wishes of those who go to the hairdresser, is to find a professional able to read your face, the head shape and therefore do cuts and shades highly enhancing expressiveness and beauty. The same goes for those who decide to …

Art
REVERSE STREET ART William Kentridge redesigns the Tiber Waterfront "Triumphs and Laments" is one of the largest works of art in the world

550 metres of giant mythological figures between Mazzini and Ponte Sisto, along the Tiber Waterfront in Rome. It is an immense work of street-art designed and created by the South African artist William Kentridge. Innovative and ingenious, because Kentridge does not use spray, colours or …

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IT’S TIME TO “GRINGE” Fringe down: freedom and benefits, with no regrets

At first it was BB. But the iconic Brigitte Bardot continues to influence trends also this year with the gringe, so named by George Northwood, hairstylist to the stars, because it’s a combination of “fringe” and “grown-out”. It’s a rather disheveled fringe which is open …

Culture
GUCCI Pre-Fall 2016: Video and images An exotic and romantic Eden, yet another journey by Alessandro Michele

It is not just an advertising campaign, but a voyage to an Eden of rivers, islands and exotic headlands. The inspiration for the Pre-Fall 2016 recently presented by Gucci was found by Alessandro Michele, in an ancient map preserved in the Bibliotheque Nationale de France. …

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FINE HAIR? TURN UP THE VOLUME! 5 beauty tips from Mauro Galzignato

Natural, messy and extremely glamourous waves are the big trend this spring/summer. But how can you do this with very smooth, fine and dry hair? The following five beauty tips from Mauro Galzignato and the Hair Team will tell you how to achieve that voluminous …

Design
RIMINI PALACONGRESSI The most impressive conference centre in Italy: the location of the 21st Kemon Days

Modern, technological, elegant an environmentally friendly. These are a few adjectives that describe the Rimini Palacongressi with a surface of 38,000 square metres and a maximum capacity of 9,000 seats. On Sunday, April 10th, the shows and big evening party will be held here. On …

Design
RIMINI PALACONGRESSI The most impressive conference centre in Italy: the location of the 21st Kemon Days

Modern, technological, elegant an environmentally friendly. These are a few adjectives that describe the Rimini Palacongressi with a surface of 38,000 square metres and a maximum capacity of 9,000 seats. On Sunday, April 10th, the shows and big evening party will be held here. On …

Culture
THE 10 MOST FAMOUS BEARDS IN HISTORY A selection from which to choose your favourite look

The well-known female barber Sarah, who we have already talked about in this article, has put together an array of the most famous beards and moustaches from history. To inspire clients and remind them of occasions made memorable by particular facial-hair styles. The resurgence of …

Culture
THE DR MARTENS STORY The yellow thread of these shoes’ story Created for soldiers, worn by workers, skinheads and punks, today’s must-have glam in showbiz

This story is linked by a common thread: a yellow thread, to be precise. It strings together the soles and uppers of two inseparable shoes of unmistakable style, eccentric but sought after, which have changed very little over the years, and rather, have pretty much …

Design
LOUIS VUITTON F-W 2016 / What is left of glamour… With his typical sophisticated elegance, Ghesquière alludes to and reworks that which remains of glamour: the beauty and hedonism of then, thirty years later

An architecture within the architecture, Nicolas Ghesquière presents the umpteenth jewel collection for Autumn/Winter 2016/17 in a beautiful setting within the Louis Vuitton Foundation: with black and white geometric floor and polygonal columns of splintered glass to create a labyrinthine path between the spectators. The …

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MILAN FASHION WEEK/Best of F-W 2016-17 The patterns of Iceberg and the urban-sporty glamour of Versace (modelled by Gigi Hadid, Kendall Jenner and Adriana Lima)

In this era of sustainable development, even the fashion industry expresses its fondness for the issue of respect for the environment. Milan Fashion Week concluded on Monday the 29th February with the event A Sustainable Drink for a Sustainable Fashion which celebrated the introduction of …

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OSCARS 2016 / Hair trends The red carpet featured many interesting hairstyles

Leonardo’s long-awaited Oscar has finally arrived, as too the award for the soundtrack of The Hateful Eight composed by Ennio Morricone (his second Oscar after the Academy Honorary Award in 2007) – a point of pride for Italians! The red carpet at the most important …

Summer Home
Gucci Spring/ Summer 2016

On the floor there are velvety, fine tapestries bearing flowers and serpents. In the air are the sounds of Daemonia Nymphe’s Hypnos and its spellbinding lyre playing over the hushed voice of a woman reciting ancient Greek poems. The Gucci Spring/Summer 2016 collection is presented …

Design
SHOES IN THE CITY 250 modelli e 2.000 anni di storia in mostra al Victoria&Albert Museum

Oltre duemila anni di storia, fascino e seduzione, per un accessorio che esercita sulle donne un’attrazione irresistibile. Shoes: Pleasure and Pain, mostra del Victoria & Albert Museum di Londra, raccoglie oltre 250 paia di scarpe provenienti da tutto il mondo che raccontano culture, sogni, tendenze, …

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Hair Styling

Six months of trend study and analysis have turned out two hair collections for women and an entire collection dedicated to men. Sartoriart, the first mood, has intense colours and contrasts that are so , yet define precise areas with points of light. More well-defined …

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Sartoriart

The fusion of grace and land brings forth a collection inspired by the elegant imperfection of nature. Graceful and delicate, with an absence of contrasts, the shades of colour blend to create a seemingly monochrome effect with different veining accents. Light shapes and flowing hair craft a look of refined simplicity.

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Coachella Music & Art Festival Il più grande raduno rock del mondo, una mini fashion-week che anticipa le tendenze

Dancing in the desert under an azure sky, the mountains in the background with the sun setting beneath the iconic Ferris wheel. In just 17 years Coachella has transformed from a pop-rave-rock gathering to the most important, trendy musical festival in the world. Every year …

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Fashion portrait

From Rome, the Montesacro neighbourhood, year of birth 1972. Father was an Alitalia technician, mother worked in film. Completed his studies at the Academy of Costume and Fashion and then did all types of work, first a newsagent and then manual labourer: “I accepted [a …

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Bonaveri Manikins

Our lives are often paradoxical. But the life of a mannequin, a really good mannequin, is even more so, suspended, as it is, between the need to be invisible (it certainly can’t steal the scene from the clothing it is wearing) and the need to …

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Beyond Beauty

The Smithsonian American Art Museum in Washington is the American temple for art in every form. Famous for its collections, it is customary for it to organise exhibitions that redefine the concept of “event”, such as its latest initiative being held from October 23, 2015 to March 20, 2016: Irving …

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Graceland

Fashion becomes art through a scrupulous attention to details. Intense, rich colours and soft contrasts work through conspicuous points of light, to stand out and create precise areas. Geometric lines give forms and perimeters definition. Facial details are highlighted with fringes and elegant disconnections.

Summer Home
Bag Mania

Roughly 35 years ago, chance led a Dutch couple to find a beautiful leather and tortoise bag from the early 19th century. Fascinated with the artistry and beauty of the object, they could not resist purchasing what would become only the first of more than 5,000 bags and purses that …

Summer Home
Contemporary salon

From a human handprint in a prehistoric cave to the latest artist installation, the debate about what can be defined as art has never ceased. Pure ability? The ability to evoke emotions? Innate skill? Andi Potamkin, a 27-year-old American, has found her personal interpretation by comingling: it is …

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The Nomad Barber

Who is a barber? Is there something universal that through barbering unites people beyond borders, distinctive traits, conflicts? Barbering, or shaving, is a technique common to all human cultures. With no geographic or time distinctions, man shaves or chooses not to, but in this case, as well, there is …

Summer Home
Britster

The hipster evolution has British influences and generates two types of men. The fashion addict, like an imaginary fifth Beatle, reworks trends, projecting a Brit image with the latest cutting lines. The new hipster, the evolution of classic barbering, fades his hair obsessively and exhibits modular locks and a contemporary biker style.

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Books

Living Under The Sun Gestalten The word “paradise” recalls the image of a beach with extremely fine white sand under a tropical sun that warms the soul and a cool breeze that nurtures the thoughts. If you don’t have the possibility of dropping everything and …

Art
FASHIONAL GEOGRAPHIC National Geographic has organised Fashion, a thoughtfully-designed photographic tour centred around clothes

There are two things that distinguish human beings from all other animals: laughter and wearing clothes. And between these two habits, there’s a fundamental difference: the first is an innate reaction, the second fruit of invention, research and taste. To pay honour to the art …

Design
Vynil Mania / Welcome back record player Beyond the pure aesthetics, the sound produced by the needle on the vinyl grooves is unmatched

Welcome back turntable, although it was not really ever gone. Patients remained in the living rooms and bedrooms, which have been waiting sly binge of new technologies to subside, and in the end they were right. Beyond the pure aesthetics, that in itself would be …

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Illustration Olaf Hajek’s

Illustration is an art somewhere in between advertising and painting. It makes use of many languages and uses them in a harmonious, coexistent way. This is the direction that the thoughts and work of German artist Olaf Hajek have taken as one of the most famous illustrators …

Design
Design made in Italy Cassina LC Series Three revolutionary architects. Two enlightened entrepreneurs. The Italian craftsmanship that gives shape to ideas.

“Architecture is the masterly volumes grouped under the light,” wrote Le Corbusier in 1923. This year, fifty years after his death, and fifty years ago began the production made in Italy of one of his many ingenious creations. It was in 1964 when Cesare and …

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State of the Art Séraphine e Priscilla

Séraphine de Senlis was a spontaneous, visionary painter. In the few years, between the two World Wars, she produced pictures that are the culmination of the naïve movement. Luis Alberto Alvarez, in his work Séraphine e Priscilla, pays homage to these incredible floral arrangements produced by Séraphine. Normally these compositions are …

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LONDON FASHION WEEK

Fashion is constantly changing, from season to season, often leaving critics to name it fleeting or to say it’s simply a transient art. It’s nature to constantly evolve, however, doesn’t just involve the style of the clothes. This week, London Fashion Week concludes and has …

Culture
Barbering, very bad Schorem, in Rotterdam, is probably the best barber shop in the world The art of the barber is constantly growing creating new treats – like the Dutch Schorem

They have names and faces that remain etched in the memory – there’s Demon Dann, with a long red beard and brilliantine hair; Bones, whose moustache is more pointed than Dali’s; The Bearded Bastard & Bloody B., both covered in tattoos; Don Daco, with a …

Culture
Beauty has no age Armani chooses four beautiful top models over the age of forty

Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann. Timeless beauties just like the New Normal collection. Giorgio Armani chooses four top testimonials over the age of forty for his new eternally elegant items campaign. Peter Lindbergh’s photo shoot is entitled “Beauty has no …

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FASHION WEEK A/W 2016/17 New York, London, Milan, Paris: programme, guidebook and characteristics

“New York is about selling, London about showing, Milan about sex, Paris about chic” (Alexander Fury, fashion journalist, the Independent) They’re the four fashion capitals of the world: in order to understand the fashion weeks in New York, London, Milan and Paris, it’s necessary to analyse …

Design
Non i soliti regali

Si inizia a sentire l’arietta frizzante che preannuncia il Natale, e siccome una delle cose più belle della vita è proprio pensare ai regali da fare e (soprattutto) a quelli da ricevere, abbiamo selezionato tre chicche da proporvi. Da regalare o da regalarsi, per la …

Culture
Luisa Spagnoli, the tale of one of the first great woman entrepreneurs in Italy Luisa Sargentini was born of humble origins in Perugia in 1877

Last night, the second and final part of the film “LUISA SPAGNOLI” aired.  If you have not already seen it, you should. (It’s available through streaming on Rai.tv here). The story of Luisa Spagnoli (born Sargentini) is a tale from another time. The film, in …

Culture
SPECIAL FEATURE: NORMAL Le nuove Barbie più formose, meno alte, più vere

In her 58 years of existence Barbie has been through a lot, including some controversy.  The first doll to resemble an adult was met with scorn by other toy-makers and was criticised because, rather than inspiring self-identification, it created an unhealthy projection for the future …

Culture
Patty Pravo festeggia 50 anni di carriera A tutto volume. 110 milioni di dischi venduti. La seconda artista italiana per vendite dopo Mina

Nicoletta Strambelli (Venezia 9 aprile 1948), in arte Patty Pravo da un verso della Divina Commedia (Inferno: “Guai a voi anime prave”), «Patty, invece, era un nome molto ricorrente in quel periodo e suonava bene con Pravo» (dal suo sito ufficiale). 110 milioni di dischi …

Art
State of the art Dopo l’ultima cena

Ciò che viene presentato è il Cenacolo vuoto. Solo il tavolo di pietra e l’architettura, tagliati da un fascio di luce trasversale e linee che riportano alle Strutture, lavori a cui Campese ha dedicato molta ricerca. Presentato in occasione di Expo 2015, questo olio su …

PIRELLI CALENDAR 2016

Since the first publication in 1963, it became most famous calendar of all, and its next edition will pay tribute to thirteen special women, who have shown their worth in various fields, from social work to culture, sport and arts. Pirelli’s calendar 2016 edition aims …